190 Strand

Development Overview

190 Strand is a completed, award-winning luxury new build development located in the heart of Westminster, London WC2R 1DT, situated on the world-famous Strand. The scheme was delivered by St Edward, a subsidiary of the Berkeley Group, a FTSE 100 developer with a long-standing track record in high-quality executive homes and complex urban regeneration projects in the UK. The development comprises a distinctive collection of apartments and penthouses across various houses, including Wren House and Gladstone House. As the development is now fully completed and sold by the developer, all properties currently on the market are resales, offering a range of studio, one, two, and three-bedroom luxury apartments. The architecture is designed to blend with the surrounding historic context, overlooking Sir Christopher Wren's Grade I-listed St Clement Danes Church.

Property Details

Resale apartments within 190 Strand offer high-specification finishes, catering to modern, discerning homebuyers. Two-bedroom apartments, such as those in Wren House, typically feature approximately 1,195 sq ft of lateral living space. Larger three-bedroom units extend to around 1,450 sq ft. Standard interior specifications include solid parquet wood flooring, comfort cooling, and full-height windows designed to maximise natural light and views across London, which can include the River Thames and the London Eye. Kitchens are equipped with high-end integrated appliances, including Miele systems, wine coolers, and coffee machines. Master bedrooms are fitted with bespoke wardrobes and units often include a utility cupboard housing appliances like a Siemens washer dryer. Most apartments benefit from private outdoor space in the form of a balcony.

Amenities and Services

Residents of 190 Strand have access to an extensive suite of exclusive, on-site lifestyle amenities. The building provides a discreet and efficient 24-hour concierge service. Leisure facilities include a private residents’ gym, a luxurious swimming pool, spa treatment rooms, and both steam and sauna rooms. For entertainment and business, the development offers a private cinema screening room, a virtual golf simulator suite, and a dedicated, stylish business lounge/suite. Secure underground parking is available for residents of select units.

Location Benefits

Strategically located between the cultural West End and the financial City of London, 190 Strand is an intersectional neighbourhood close to major institutional and cultural landmarks. Educational institutions nearby include King's College and the London School of Economics (LSE). Cultural amenities such as Somerset House, the Courtauld Gallery, and the Royal Opera House are moments away. Transport connectivity is excellent: Temple Underground station (District & Circle Lines) is approximately 0.1 miles away. Temple provides a one-stop journey to Blackfriars, which connects to the Thameslink rail network for direct links to Luton and Gatwick Airports. Covent Garden (Piccadilly Line) and Holborn (Central and Piccadilly Lines) are also within a 0.6-mile radius. Furthermore, Embankment station (District, Circle, Northern, and Bakerloo lines) is nearby, offering connectivity for accessing the Elizabeth Line at Tottenham Court Road.

Practical Information

As the development is complete and sold out by Berkeley Group, all current opportunities are resales. Indicative re-sale prices for available units start from approximately £1.89 million for a two-bedroom apartment, ranging up to over £3.1 million for a three-bedroom unit, with a range of studio and one-bedroom apartments also available. Prospective purchasers are advised to contact estate agents specialising in prime central London properties for current availability and specific leasehold details. Viewings are subject to the vendor’s availability.