The Ruby, South Bermondsey

**The Ruby: A New Icon in South Bermondsey**

Introducing The Ruby, an ambitious development by Avanton, poised to reshape the landscape of South Bermondsey. Located on the bustling Old Kent Road, this innovative project is set to provide an impressive 1,152 new homes across five thoughtfully designed buildings, making it a significant contribution to the area's regeneration.

With a commitment to community at its heart, The Ruby will include over 40% affordable housing, ensuring that a diverse range of residents can call this vibrant neighbourhood home. The development not only prioritises living spaces but also incorporates essential community facilities. A new sports hall and fitness centre will promote health and well-being, while flexible commercial spaces, including incubator workspaces and studios, will nurture local entrepreneurship and economic growth.

The Ruby's design embraces open spaces, featuring a public park that will serve as the green heart of the development, fostering relaxation and a sense of connection among residents. The emphasis on pedestrian-friendly environments is evident, with car parking strictly limited to disabled bays, complemented by an innovative car club and an integrated Enterprise Rent-A-Car scheme. Cycle storage facilities will further encourage sustainable modes of transport.

Residents will enjoy an array of private amenities, including a social hub dedicated to repair and maintenance, ensuring a supportive community atmosphere. The streetscape of Old Kent Road will be transformed with active frontages that enhance accessibility for local businesses, creating a lively and engaging environment.

As part of a broader vision for the Old Kent Road Opportunity Area, The Ruby represents a forward-thinking approach to urban living, with an emphasis on inclusivity and sustainability. With excellent transport links and a commitment to creating a dynamic neighbourhood, The Ruby is set to become a cornerstone of community life in South Bermondsey.