Project Flourish (Sainsbury’s Ladbroke Grove) , Notting Hill

Introducing Project Flourish, an ambitious new residential development by Ballymore, perfectly positioned on the former Sainsbury’s site in the heart of Ladbroke Grove, London W10. This transformative project is set to deliver 2,519 thoughtfully designed homes, including at least 500 affordable units, ensuring a diverse and inclusive community.

Project Flourish is more than just a place to live—it’s a vibrant, mixed-use neighbourhood where city living meets tranquillity. Residents will enjoy an impressive array of amenities, including private balconies, a dedicated chill out space, social areas for gatherings, and a state-of-the-art swimming pool. Families are well catered for, with an on-site nursery, a variety of educational options, and safe play areas. The development also boasts a new park and riverside walk, providing peaceful green spaces and direct access to the restored canal basin, ideal for relaxation or active outdoor pursuits.

At the heart of the community, a new high street will offer contemporary retail options, local cafés, and a community hub designed to support local businesses and groups. Project Flourish’s urban planning prioritises sustainability and wellbeing, seamlessly integrating landscaped gardens, tree-lined pathways, and energy-efficient building design.

Connectivity is a hallmark of this location. Residents benefit from excellent transport links, with multiple Underground and Overground stations nearby, making central London and the wider city easily accessible. Everyday convenience is ensured with a variety of local amenities, schools, and leisure options right on the doorstep.

Each home at Project Flourish, from stylish studios to spacious family apartments, features modern layouts and high-quality finishes, maximising natural light and functional living. Completion is anticipated by the second quarter of 2025, making this a timely opportunity to secure a place in one of West London’s most exciting regeneration projects.

Project Flourish is setting a new standard for community-focused, sustainable city living—where urban energy and natural surroundings come together to create a truly flourishing lifestyle.