100 Piccadilly

98-100 Piccadilly, Mayfair, London

by Reuben Brothers

About 100 Piccadilly

Presenting 100 Piccadilly – a distinguished transformation in the very heart of Mayfair, brought to life by the renowned Reuben Brothers. This landmark Grade II listed development elegantly reimagines two historical buildings at 98-100 Piccadilly, blending period grandeur with sophisticated modernity across 36 exclusive apartments.

Each residence has been meticulously crafted to maximise natural light and space, with thoughtfully designed layouts that open onto private terraces and balconies. Enjoy sweeping views across Green Park and the picturesque streets of Shepherd Market, offering a rare vantage in one of London’s most coveted postcodes.

The interiors fuse traditional architectural details with contemporary finishes, resulting in a refined yet welcoming ambience. Select apartments feature double-height ceilings and restored period features, underscoring the project’s commitment to both heritage and luxury.

Residents at 100 Piccadilly benefit from an impressive suite of amenities tailored to an exceptional lifestyle. Attentive concierge services ensure seamless day-to-day living, while the residents' fitness suite provides a private space for health and wellbeing. Secure private parking is available, a true rarity in central Mayfair, alongside dedicated communal areas designed for relaxation and socialising.

Anchoring the ground floor is an elegant double-height café and bar that opens onto Piccadilly, thoughtfully conceived to foster a sense of community and vibrancy for both residents and visitors. Landscaped communal terraces and balconies create tranquil outdoor sanctuaries, perfect for entertaining or quiet contemplation against the backdrop of Mayfair’s historic skyline.

This redevelopment not only preserves the distinguished architectural legacy of its buildings but elevates it, introducing a new chapter of refined living in London’s most prestigious quarter. With its enviable location moments from Green Park, world-class dining, and luxury boutiques, 100 Piccadilly offers an unrivalled opportunity to experience the very best of Mayfair living.

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Location Map

98-100 Piccadilly, W1J 7NH

Development Details

Developer: Reuben Brothers
Postcode: W1J 7NH