101 on Cleveland in Fitzrovia, London

101 on Cleveland is nestled in the vibrant and fashionable Fitzrovia, offering a boutique collection of 88 stylish apartments that promise a distinct London lifestyle right at the heart of the city's most eclectic neighbourhood. Moments from the West End, Fitzrovia is a tapestry of independent eateries, world-class galleries, and an atmosphere that captures a truly unique living experience with everything at your doorstep.

Fitzrovia stands out for its diverse offerings ranging from its eclectic shops and art galleries to a wide variety of restaurants and bars. Notably, Berners Tavern, under the culinary direction of Michelin-starred chef Jason Atherton, provides contemporary British cuisine within the stylish London Edition hotel, earning a spot in Time Out's 100 best restaurants in 2018. For fashion enthusiasts, contemporary British clothing designer Margaret Howell offers understated quality and modern classics that resonate well with the discerning tastes of Fitzrovia's residents. Lantana Fitzrovia caters to the brunch crowd, bringing a taste of Australia with its fresh seasonal dishes, while the Mandrake hotel elevates the luxurious living with spiritual well-being sessions and exquisite dining experiences at the Michelin-starred Hong Kong restaurant, SERGE. Meraki adds to the neighbourhood's charm with family-run Greek dining that promises a Mediterranean culinary journey.

Location is one of Fitzrovia's strongest suits, with excellent connectivity to the rest of London. Four tube stations are within a comfortable walking distance, making the West End accessible in less than ten minutes on foot. Notably, 101 on Cleveland's prime location grants easy access to Regents' Park, London Zoo, numerous world-class universities, cultural landmarks, and international business hubs, ensuring that residents are well-placed to enjoy the best that London has to offer.

Adding to the appeal of 101 on Cleveland are its hotel-style amenities designed to cater to every aspect of modern urban living. The development boasts a 24-hour concierge service set within an elegantly designed lobby featuring a grand fireplace and an exquisite collection of artworks and designer furniture that welcomes residents home. A private dining room and residents' bar evoke the exclusive feel of a members' club, complemented by modern Italian designer furniture, geometric fabrics, and vibrant pops of colour creating a warm homely atmosphere. For relaxation and entertainment, residents have access to a screening room, a business suite equipped with state-of-the-art technology, and a residents' lounge that mirrors the sophistication of a privately-owned club.

Health and wellness are not overlooked, with a fully-equipped gym available round the clock, alongside rooms designated for yoga and Pilates. The wellness suite, complete with a steam room, sauna, and massage room, offers a sanctuary for relaxation and rejuvenation. Furthermore, the landscaping of the development includes a courtyard with topiary, outdoor seating, and a residents' terrace that offers breathtaking views of the London skyline, providing a serene retreat from city life.

In summarising the essence of 101 on Cleveland, it's a confluence of modern luxury, unparalleled location, and the vibrant, eclectic spirit of Fitzrovia, offering a unique lifestyle proposition for those seeking the quintessence of London living.