South West Lands, Brent

**Overview of South West Lands**

Situated in the vibrant Brent area of North-West London, South West Lands emerges as a remarkable build-to-rent development, part of the ambitious Wembley Park regeneration project. Developed by Quintain, this residential-led neighbourhood comprises a striking 18-storey edifice, aptly named 'Ferrum', which houses a total of 188 meticulously designed apartments, ranging from one to three bedrooms.

The architectural design is a testament to contemporary urban living, featuring a blend of traditional brickwork and modern standing seam metal cladding. The building's ordered facades, characterised by stacked balconies and regular-sized windows, evoke a distinctive warehouse aesthetic, seamlessly integrating the industrial charm with modern comforts. Internally, residents will appreciate the innovative design elements, including exposed services and concrete soffits that enhance the contemporary feel of their homes.

A key highlight of South West Lands is the emphasis on outdoor living and community space. Private balconies and communal roof terraces provide residents with ample opportunities for relaxation and social interaction, all while offering breathtaking views across the London skyline. The thoughtfully landscaped garden squares, both public and private, create inviting spaces for recreation and leisure, contributing to a vibrant sense of community.

The ground floor of the Ferrum building is designed to foster connectivity and engagement, featuring double-height retail units that animate Station Square. This lively area serves as a crucial link between the nearby Wembley Park and Wembley Stadium, enhancing the experience of residents and visitors alike.

South West Lands also boasts an impressive array of amenities, including a state-of-the-art gym, a cinema, and concierge services housed within the Hub building. These facilities are designed to elevate the living experience, catering to the diverse needs of residents.

This development is not only a significant addition to London's housing landscape but also a crucial component of an expansive 85-acre masterplan aimed at creating a sustainable community. With 30% of the homes designated as affordable, South West Lands is committed to providing a balanced living environment that caters to a wide range of residents.

As the largest build-to-rent project in the UK, with completion anticipated soon, South West Lands offers an exceptional opportunity for those seeking a modern, urban lifestyle in one of London’s most exciting and evolving areas.